Oh the Drama!
When I first listened to the song, I wasn't a huge fan of it, but the tension in the MV has definitely made me like it more! The Retro stage & stardom motifs, the Fed-style stakeout, the slick styling, all of it worked together wonderfully. They look fabulous in this, Hollywood Glamor is a timeless style and they pull it off very well. The Choreography is lovely, used well in the MV and it plays nicely with the song. It's a very good kickstart to History's career, a solid debut on its own and a great indicator of more to come.
For the first 30 seconds I was really excited about this. It started off so beautifully, the running around, the girl in the water, that echo of a melody, it was every bit the perfect gear-up for a smash hit drama MV. And then the beast kicks in and we snap to a sub-par backdrop for almost a minute before any story aspects come back. The camera movements and angles, the flash to black and white for a few frames, the less than exciting backdrops . . . all in all it seemed like amateur hour. I did like the one back drop with the back-lighting from below, that was cool; and so was the water floor, but that's about all. Their best backdrop was that alleyway, which wasn't a set at all. I'd liked to see them in a lot more non-set settings, running away from gangsters maybe. Or possibly BEING the gangsters. It was a real let-down that the story didn't develop.
The styling's nice, but it's fairly standard fare,and none of the members stood out as wearing it particularly well. The choreography is solid, but nothing special. I liked it a lot, but I would have been able to appreciate it more if C2K Ent had sprung for a Steady-Cam . . . Jitter is an effect to be used sparingly, even in crash and fight scenes, there's zero excuse for it here, particular as the shaking wasn't even in line with the beat or anything dramatic like that. It really just feels very unprofessional.
2/10: just not my Thing.
C-Clown is SLICK.
They've got some snazzy styling for this one, fedoras, top hats,dressy vests and ties, I like it. It's sharp and sophisticated and just a bit whimsical. They've got a great variety of backdrops and each one is interesting to a good degree without being too overwhelming. I didn't like how the members all cycled through most of them, it's much easier to help a friend learn their names when they each have their own designated backdrop, but I have to say the transitions between members and the spaces they stood in are really quite nice.
I'll tell you though, what really sold me on this one was definitely the choreography:
What's Happening? That's exactly what I would like to know . . .
The colors are great, the song is downright wonderful, the styling . . . is acceptable (I approve of Baro's tattoo, and that's about it). But honestly, this MV is quirky beyond reason. It's fabulous and it's incredibly well done. The boy-girl dolls color inverses are subtle compared to their body language, but still clear and elegant, especially how the members get sucked into color markers after they break down the doors. This MV took me a few views to understand, but it's actually quite deep. The fact that the doll couple are DOLLS, the plastic every-person of society, and that she in particular is washed out color-wise, ties in with the lyrics, they're shallow and ingenuine, and she's a straight up liar. When they're in the rain-y scene room for the bridge, the room's theme is orange, which is as far as you can get from blue, chromatically speaking, just like they are as emotionally distant as they can possibly get from their little blue liar doll. When they break and burst into the room, they're all initially in white, the color of innocence and good intentions. And then they start fighting each other for the girl they shouldn't even want to end up with, so by the end they turn up in blue and pink, right alongside the dolls, since they've given into the shallow, angry, lying ways of the world, and all. Like I said, it's beautifully done.
And it connects perfectly to the song. The transition to the dubstep-ish pre-choruses are beautiful, you literally drop into them. Every movement is timed perfectly, even down to eyeflicks and breaths. The scene cuts are positioned exactly on the melodic arcs of the song. The choreography is brilliant, quirky and narrative, and the boys really make it look effortless. It's a nearly flawless music video, it fits exactly to B1A4's style, and it alludes to many deeper concepts than one would expect upon a single view.
i love it! 9/10: Blissful
The simplicity of the black & white with red is beautiful, it really pushes the feeling of goddess-like elegance. It also allows the focus to be on the serious allusions in the MV and the song itself. We've got some BDSM, homo-eroticism, sexuality in general, as well as the nature of dominance, dependence, innocence, and love. All of it's arranged very in a very tidy, allusive manner, made known only by a few suggestive and symbolic objects and outfits. It's absolutely beautiful how they did it, the girl in white standing at the bar; the girl in the white & pink jersey that says 'pervert'; the girl in white laid out on the table with the gun in contrast to the girl in black with the rose . . . It really is simply beautiful. The visual transitions are perfectly well placed, timed to fit neatly within the arcs of the song. The Choreography is lovely, very elegant and sexy. The MV doesn't make much use of it, but there are enough short shots to make the a point.
I love it, hands down it's my favorite Nine Muses release to date.
These Boys are Smoothe.
Their voices practically float as they transition through the song, and the preppy & dressy look's not half bad for anyone, but they pull it off particularly well. The camera tricks that make the story slide through the MV effortlessly are pretty impressive too, starting with the very first singer's appearance as he slides out from behind the leading lady. The Choreography's great too, not to flashy but definitely impressive.
Kick-Ass, Cute, & Hella Hot.
They've combined hip-hop grunge with girly-girl cute and straight-up sexy. The beat plays off their hiphop styling, and the high tones and bright colors give it a cutesy vibe, and of course the Choreography is smoking hot, it IS 4 Minute, after all. Some of the cuts and transitions don't sit well with me, they happen in the middle of words sometimes, but it does lend to the disjointed feel that makes the surprise mesh perfectly into place. And the surprise is fabulous, I mean really, a colorful neon zombie apocalypse? How awesome is that? And their expressions when the zombies invade are absolutely priceless. Personally my favorite bit is when one of them goes after the zombies with a hairdryer, I think it's JiYoon. Also, the girls' neon-zombie styling is absolutely killer, gorgeous hardly covers it.
Anyway, the choreography, aside from being fantastically sexy, ties in very well to the song's structural progression and, though it looks incredibly taxing and intricate, the girls pull it off like it's a walk in a neon-zombie-infested park.
All in all, I give it a 9/10: blissful.
First video review on the snazzy new webiste, hmm? Exciting.
Starting off, I love how the MV's environment is integrated into the song, the back-alley's apparent abundance of metal clanky things makes for a great way to introduce the rhythmic elements of the track. The choreography of the fights perfectly show off the members' abilities and the transitions between them match up very well with the movements of the song itself, and the use of camera angles and effects is flawless; the digital effects . . . well, the flaming hand thing and such weren't too bad at all, honestly. The styling's nice, not my personal favorite, but it works really well for the under-ground vibe, yet it also encompasses some high style trends (the bright colored gloves and shoes to name a few).
I really do LOVE the movement in this MV, the raw power of the fighting has a certain elegance, especially when it's augmented by camera tricks like slow-mo and angle-variance. However, it does get a little excessive, particularly once weapons come into play. The blood on the lens after the brass-knuckles come out seems to be unnecessary, and the ax just seems way too violent. I could have accepted a crowbar, but an ax? Meh, I'll admit that it was a fairly clever method to make a removal of clothing viable (which I'm sure many more people than just I appreciated), but that could have been accomplished with the bent end of a crowbar. Axes, with the whole sharp-blade aspect, just seems like too much. Other than that, I love everything!
Also, it can be taken as a metaphorical interpretation of the industry: the camaraderie of the members, the constant struggle against each other to stand out to the fans (and to management), the way training to best each other makes them all stronger in the end... It's probably not meant to be taken that way, but it could be I mean with their band name being "League of Competition" and all. ^_~
But really, choreography is just SO fluid and wonderful, I'm expecting great thing from them in the future!
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