'Aggressive' and 'Adorable' are NOT Mutually EXCLUSIVE:
 | High4 is not a band I've been terribly enamored with I loved their debut, but most of what they've done since just hasn't struck my fancy. This one is extremely different; I like it so much that it's even jumped the queue of MVs I should be reviewing! From the moment I first saw it, my only reaction has been "Yep. That's it. We're done here. The most adorable song humanly possible has been produced. We can all go home, now". And that feeling hasn't dissipated at all in the two days I've been watching it while pretending to care about other things. And now I just HAVE to explain the full extent of its intricate weave of imagery, because there's much more than meets the eye to this release and it would be a shame for anyone to miss even the tiniest detail. What seems at first like a mess of contradictions is actually an array of perfectly inter-locking pieces that create a dynamic and accurate depiction of an enchanting reality. |
Kpop has done things were 'cute' and 'gangsta' overlap, there's been other examples of aegyo mixing with straight-up awesome, but nothing else I've ever seen does it quite like this; nor nearly this well. Most other versions of an attitude that resemble this one use aegyo to straightforwardly mix in a dose of adorable, but this release takes that a leap forward by avoiding straight-aegyo, for the most part, and using a more sophisticated weave of more traditional imagery to convey the idea that the object of the narrator's affection is a singular point of exception in his world. Every single detail in the visuals plays off the notions in the lyrics, leading to an achingly cute final product that takes its message more seriously than I would have ever guessed just by glancing at the colorful screencaps.
It also has something very important in common with Beyonce (but we'll get to that later).
It also has something very important in common with Beyonce (but we'll get to that later).
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