Kpop has done things were 'cute' and 'gangsta' overlap, there's been other examples of aegyo mixing with straight-up awesome, but nothing else I've ever seen does it quite like this; nor nearly this well. Most other versions of an attitude that resemble this one use aegyo to straightforwardly mix in a dose of adorable, but this release takes that a leap forward by avoiding straight-aegyo, for the most part, and using a more sophisticated weave of more traditional imagery to convey the idea that the object of the narrator's affection is a singular point of exception in his world. Every single detail in the visuals plays off the notions in the lyrics, leading to an achingly cute final product that takes its message more seriously than I would have ever guessed just by glancing at the colorful screencaps.
           It also has something very important in common with Beyonce (but we'll get to that later).

          From the set aesthetics and the basic styling, it looks like Just Tell Me can't possibly be anything to terribly spectacular. MYNAME isn't really a band with a track record of deeply meaningful or profoundly impacting releases, so when combined with a concept that looks to be more of the same old, hiphop-grunge-but-still-clubbing-chic that's been flooding the market lately there was really no reason to suspect that this release would be incredible. Honestly, there were a dozen pressing reasons to think this release would be anything but awesome, including the fact that MYNAME has already had a comeback this year, and they've had activities in Japan, so theoretically they haven't had much time to spend on this; not to mention the fact that the concept seems blandly unoriginal and the the Choreo from the teasers has some moves that stand out as painfully frequent instances of recycling moves.
          HOWEVER, to anyone who believed the teasers or who concluded on a cursory examination that it really is just another sex-focused grungy hiphop club thing: YOU GOT PLAYED. The whole thing is one big joke on us and the best part of it is that our expectations were used against us by preparing us for something mediocre, but what they gave us was something FABULOUS. Unfortunately, there are still a ton of people who are taking the release at face-value and as it's easily the best thing MYNAME has ever released, I will not suffer it to be maligned by people who won't give it more than a cursory look to allow the true elegance, sweetness, and complexity to unfold.

            Peter Pan’s very first appearance was a side note in J.M Barrie’s 1902 novel The Little White Bird,which was conceived as a partly whimsical fantasy story and partly comedic social commentary, both with extraordinarily dark undertones. Peter Pan’s story started out as a just a few short chapters (Chapter XIV – XVIII) in the Little White Bird, a section which was later adapted into its own novel (Peter Pan in Kensington Gardens, 1906). The Peter Pan story was transmedia from its very beginning as the very first authorized adaption of the story was Barrie’s 1904 play, Peter and Wendy (which was adapted to take the story back into novel format in 1911, Peter and Wendy).

For the full article, please visit the ENGL359 - Transmedia Fiction Course Blog.