Kpop: Transmedia Marketing Like You’ve Never Seen Before.

            As I've said before, I was recently required to write two academic articles on subjects that interest me. Peter Pan was my first article, and as you can easily guess, Kpop was my second one. This was written for an audience that knew almost nothing about the industry and serves as an introduction that gets at the deeper things in Kpop: where it came from, what it really is, why it works, and how come it's so incredible.

South Korea is the pinnacle achievement of multi-media internet communications in the modern world. Nearly all communication in South Korea is almost entirely dependent on the digital world and as broadband has developed, newer forms of communications are beginning to dominate. Even as a country with a comparatively small population, South Korea boasts the second largest number of bloggers in the world. That number is surpassed only by the United States (Choi).

The current reality of the situation is that South Korea is a fully wired world, the State’s citizenry is continually bombarded with digital media. For many of South Korea’s industries, this has posed a serious problem. Adapting to the sudden demand of the market that a productbe everywhere at once, all over the internet, has been difficult for the slower-moving companies, especially the ones like grocery stores that had never before needed to advertise.
Now, nearly every industry is clinging to the one industry tht boomed under the new pressure: Kpop. Read HERE.