Catchy, but a bit Confusing...
That's when things began to get a bit iffy. The chorus is catchy, but it's really simple. That's not necessarily a negative, but the simplicity of the chorus allowed me to focus on they lyrics and more importantly on their translation. The first thing that confused me is the fact that 처음이야 translates to 'being first' but not as in 1st Place, instead it means something more like 1st Crush. Which I guess is applicable, based on the overly devoted reaction and the day-dreaming histrionics in the rest of the song, but personally I found the phrasing to lend itself to a different meaning: rather than "you're the first girl I've ever had a crush on" it seems more like the lyrics want to say "you're first among all women, best of the best", but I'm pretty sure the word for that kind of first is 먼저이야... That could just be my inexperience in Korea with either winning things or with being anyone's first, but it still confused me. Again, that could just be me.
There were a few other things that confused me about the release, this time though it was the MV that was confusing. The order of events is really unclear and I couldn't really tell what was a dream and what was really happening... My final interpretation is that NOTHING actually happened. The suave slick style of the flirty HyunSeung seems to me more of an idealized sort of imaginary play-by-play, something like a shower scenario where you rehearse what you're going to say to the pretty girl that, in reality, you're never actually going to talk to. The psychosis HyunSeung displays in his apartment (the writing on the walls, the erratic behavior, the crazy hair) seems to support that theory. Nothing at all that happens in HyunSeung's apartment is plausibly real, other than the fact that he's going more than a bit crazy. It is possible, I suppose, that it's all real, since the girl appears in his apartment at the end, seemingly wearing the shirt he wore to the club, but its much more likely that none of it's real. The fact that HyunSeung wants her so much makes it more plausible that he doesn't get her.
The choreo is powerful and impressive. It's not my favorite aesthetic, but it's suitable for the vibe that the sets and styling provide. The fact that it's full of abrupt and jarring movements plays off the confusion in the rest of the MV as well as with the sharp spins in the track. As for the track itself, the beat is energetic and HyunSeung's smooth vocals slide through the mix with an edgy attitude that's as catching as the track. If you can listen to this as you walk and not strut down the street, I'd be impressed. Giriboy's rap is an addition I didn't initially like (simply because I always love when JunHyung helps out his bandmates) but having seen JunHyung get a LOT of focus in 2014 for being just a bit too omnipresent in Beast's releases and in those of other bands... it was nice to see HyungSeung on his own with a rapper from a different source providing the necessary featured appearance.
Over all I really do enjoy this release. The chorus does become a bit grating after a dozen listens right in a row, but still, over all, it's a fabulous track. The MV is pretty awesome too, being aesthetically gorgeous and deeply interesting in terms of story lines. Also, HyunSeung was adorable in the BTS reel.