Top Track: Hey You
Final Score: 6.5/10
Promotional Track ~
Give It To Me is a lovely track. It's smoothe and smoldering and yet excitingly intense with the high-energy piano and strings. The pattern of the bass is refreshing too, after a summer of dance-tracks with bass-on-every-beat-and-only-the-beat. The instrumentation is well spatialized and balanced with the vocals. It's also terribly catchy and the performance of the voices is beautiful. It's a track with a decent shape, but the shape isn't structured to hold much more than attention. As a flashy promo track it's perfect, but it's not the best for listening to independently. And yet there's too much complexity and detail for it to be relegated to BGM. It would make for GREAT workout music.
I give it a 7/10: Me Gusta!
Other Tracks ~
Miss Sistar is bubbly and bright, bringing in the RnB style of smoothness that carries through the concept. The English is fun and the deep voice is great against the girls' sopranos. It's a great and energetic intro.
The Way You Make Me Melt is very relaxed. Geeks' appearance is lovely. It suits the song and the girls' voices very well. The song has a simple structure but not a boring one and it's well balanced. The mix is a bit bass heavy, and as someone addicted to the lower freq levels . . . when I think the bass needs to be turned down it NEEDS to be turned down. It's fabulous music for just chillen in the summer sun.
Bad Boy has a lovely bright toned melody that's fantastically catchy. The song moves very well and the rhythms are wonderfully intricate. The vocals are are all strong and well complimented by the instrumentation.
Summer Time is another bright track, filled with fantastic energy. It's great summer-party music. The song's fun, and catchy, and well balanced, it even moves well, but it lacks a certain spark for me.I can't specify a reason I don't love this track, but I don't. It's a great track and I really like, but I just don't love it.
A Week makes me very happy. It's a nice relaxed track with this subdued energy. It moves well and I really like the rap/soprano interpay in the bridge. The harmonica is a nice touch as well.
Crying makes for a nice ballad, particularly in compliment to Give It To Me. It has a vague sad-show-girl vibe, and good build. The volume increases and the pitch raises and the fill becomes fuller in a very elegant raising of tension.
Hey You has a great Euro-dance/Anthem feel. The intro and the first verse has the vocals mixed a little oddly, they sit very high in the mix. Once it gets into the 1st chorus everything's fine. The chorus is lovely and it contrasts well with the rap verses. The bridge is fun, but I feel like they could have made it a bit more dramatic by cutting more of the instrumentation. I still like it.
If You Want stands as another direct compliment to Give It To Me. It's more lounge-singer and the high synths are a fabulous balance to the more sultry vocals. The piano and the bass lend a great live-venue vibe, and the synths draw in an element of whimsy. The bridge is surprisingly well suited to it's place. All in all, a good track.
Up and Down is breathy and sweet. The bass gets a bit muddled and really feels unnecessary for the most part, annoying background buzz. Other than that the song moves well and is quite fun.
I give them a 6/10: Good Job!
Circus to Showgirl, Sexy Stardom to a T.
First of all I found it very interesting that they could go from eerie abandoned circus grounds to bright and colorful clean so well. It's beautifully done, the strategic outfit/setting changes and clever camera cuts. I really love the editing of it all, and they get it geared up right from the very beginning. There's something like 20 cuts in the first five seconds. Besides that the styling is absolutely gorgeous, all of the setting and costumes and hair/make-up arrangements compliment each other, and the girls, like very few other MVs released so far this year. They really managed to push their concept hard and still bring in some of the expected elements for a normal girl-group-summer-release. The choreography is elegant and clever (especially the drag-across-the-stage move, I really like that), and of course, sexy as hell. And the glitter. I like the glitter. All in all it's a very glamorous release and I think it suits Sistar perfectly.
Also, the BTS peek was the perfect touch. I LOVED it. Everything about this industry is caught in this tug of war between adorable-sweet and sexy-serious, but the BTS showed very easily that neither category is exclusive of the other, nor of any other sort of theme. All in all, this was a GREAT music video!
I would have liked to see a story, though honestly this song is probably better off without one. This way, the focus is on the girls and their glamour and the smootheness of the song and it's interactions with the MV's reality rather than on a complicated back story or the song's barely there shape. The song itself isn't terribly well suited for a story so choosing to forgo one is actually a wise decision.
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