A-STYLE | MEDIA MATTERS
  • News & Updates
  • For Patrons!
  • Editorials
  • Reviews
    • My Grading Scale
    • Top Lists
  • Behind the Scenes
    • About
    • FAQ
  • Fan-Works

EXID - Ah Yeah (MV Review)

4/27/2015

0 Comments

 

Slick Censorial Satire.

           EXID has enjoyed a wild ride to fame this year, after a few bumps in the road post-debut. They've managed to make a comeback on comments on the media monster that both road-blocked and steam-rolled their way to success. The censorship aspect of the modern world's media machine is one that is frequently discussed but rarely critiqued with much punch in the public sphere. Building off the obvious success of Up&Down, Ah Yeah! directly comments on the backlash EXID faced for the choreography saturated with pelvic-thrusts and sexualized imagery. Ah Yeah, while reusing the punchy beat and slick sax of Up&Down is a unique production with a smoother finish than the song that brought EXID into the spotlight. Ah Yeah is a fuller track, with a deeper, more aggressive impact as the bass is dropped by no small measure and the high-end is stretched into the heavens with a whiny slide of falsely-simpering vocals. Hani's coy little act and LE's aggressive, mic-drop worthy comeback shows in dramatic relief the distance between what is expected of women being hit on and what a genuine reaction should be.
           With sass and charm, the girls of EXID take on the media's rampant abuse of power by making point-blank digs at the sexual double standard that makes girls out to be 'sluts' and boys into 'sex gods'. The lyrics are no-holds-barred attacks and the girls pull no punches with them, stating directly that there is something wrong with the way things are. The censorship blurs cover up choreo that is similar to what the KCSC forced them to cover in Up&Down, but the choreo here is focused on knee movement than the pelvic movement, and therefore it's considered to be kosher according the the KCSC. While I personally like the knee dance of Ah Yeah better than I like Up&Down's choreo, I think it's a pretty rotten deal to have the government be able to declare a female body to be obscene based on such a tiny distinction. 
          Not only is Ah Yeah an aggressive dig at the media and censorship policies, it's a story of triumphantly reclaiming the freedom to exist as a female that is also an independent, proud, powerful, strong, sexual, and sensual human being. EXID gets the last laugh, by changing nothing in their routine from the heavily censored start of the video to the uncensored end of it as the world shifts to accommodate them (rather than a world that succeeds into cowing them to change and censor themselves). This is an incredible release, reminiscent of the gorgeous critique found in Mamamoo & eSNa's Ah Opp! but thrown into high gear without giving any slack to nonsense. Coming on the heels of the atrocious (but unfortunately extraordinarily catchy) release that is JYP's Who's Your Mama, Ah Yeah is a breath of fresh air that proves beyond a doubt that music is never just music. By censoring something, the media makes observers expect something awful, which makes the thing behind the blur obscene regardless of how it would have seemed without censorship.
           This critique of modern media culture is powerful, poignant, and perfectly suited to the times. With LE having been in a key production role to help her group members to a brilliant comeback and Shinsadong Tiger providing the experience and expertise needed to take it up a notch, Ah Yeah could hardly have been anything but fabulous.

I Give It A 9/10: Blissful!

Picture
0 Comments
    If you have Questions about my Terminology, Bias Bands, or any other FAQ click HERE.

    Categories

    All
    100%
    1 The K (Loen Ent)
    2ne1
    2pm
    4 Minute
    9muses
    A6P
    AA (Double A)
    Academic
    A Ent Korea
    After School
    Ailee
    A-Jax
    Alice Nine
    AlphaBAT
    Amber
    Amie Kaufman
    AMUSE Inc
    Ann Pachett
    AoA (Ace Of Angels)
    AOMG
    Apink
    Art History
    * Artist Review *
    A-Sketch Ent
    Attack
    Audience: Adult
    Audience: New Adult
    Audience: Young Adult
    Audience: Young Reader
    B1a4
    B2m Ent
    Bangtan Boys
    B.A.P
    Bastarz
    Beast
    Believe Records
    Ben
    Benedict Carey
    Bestie
    B.I.G
    Big Bang
    Big Hit Ent
    Bigstar
    Block B
    BoA
    * Book Review *
    Boyfriend
    Boys Republic
    Brandnewmusic Korea
    Bravesound
    Brown Eyed Girls
    BTL (Beyond The Limit)
    Bugs! Korea
    Bumkey
    C2k Ent
    Can Ent
    C Clown
    C-Clown
    Chrome Ent
    CJ E&M
    CJes
    C-Jes Ent
    Cl
    CLC
    Collabodadi
    Core Contents Media
    *Cover Review*
    Crayon Pop
    CT Ent
    Cube Ent
    Cultural Studies
    Danal Ent
    Debut
    Diaura
    Donghae
    DS Ent
    Dsp Ent
    Dynamic Duo
    Equal Rep: LGBTQ+
    Equal Rep: Varied Gender Presentations
    ESNa
    Eunhyuk
    EXID
    Exo
    F.cuz
    Fiestar
    Fluxus Music
    Flying Dog Ent
    Fnc Ent
    Ft Island
    F(x)
    GaIn
    Galaxy Inc
    G Dragon
    G-Dragon
    General
    Genre: Cultural Studies
    Genre: Dark Fantasy
    Genre: Dystopia
    Genre: Epic Fantasy
    Genre: Fantasy
    Genre: Historical Fiction
    Genre: Literary Fiction
    Genre: Mythology
    Genre: Physics
    Genre: Plain Fiction
    Genre: Realistic Fiction
    Genre: Revisionary History
    Genre: Romance
    Genre: Science
    Genre: SciFi
    Genre: Space Opera
    Genre: Speculative Fiction
    GH Entertainment
    Giriboy
    Girls Day
    Girls Generation (SNSD)
    G.NA
    Gng Productions
    * Graphic Novel / Manga Review *
    Grisha Verse
    H2 Ent
    Happy Tribe Ent
    Henry
    Heo Youngsaeng
    High4
    History
    Hotshot
    House & Home Goods
    Imagine Dragons
    Infinite
    Information
    Instant Records
    Iu
    James Kakalios
    Jang HyunSeung
    Jay Park
    Jellyfish Ent
    Jennifer Armentrout
    Jimin N J.Don
    JinYoung Park (JYP)
    JMS Ent
    Js Ent
    JTM Ent
    J Tune Camp
    Jun HyoSung
    Jyj
    Jyp Ent
    Kahi
    Kang Seungyoon
    Kara
    Key East Ent
    Kim Hyungjun
    Kim Hyunjoong
    Kim Jaejoong
    KO Sound
    Kota
    KT Music
    K.Will
    Lc9
    Led Apple
    Lee Junghyun
    Leigh Bardugo
    Lim Kim
    Lindsey Stirling
    Lion Mascot (สิงโต นำโชค)
    Lunafly
    Madtown
    Mamamoo
    Marie Lu
    Marie Rutkoski
    Mblaq
    Meagan Spooner
    M.I.B
    Minah
    Miss A
    MMO Ent
    Mnet
    Monsta X
    Moonshine
    * Movie / Drama / TV Show Review *
    M.Pire
    Mr. Mr.
    Music K Ent
    * Music Review *
    My First Story
    Myname
    Mystic89 Music
    Nano
    Naomi Novik
    N.A.P Ent
    Neal Stephenson
    Nega Network
    N.Flying
    Nh Media
    Nine Muses
    Non Fiction
    Non-Fiction
    N-Sonic
    NS Yoon G
    NS Yoon-G
    NU'EST
    Odd Eye
    Oh Yeri
    Okdal
    One OK Rock
    Park BoRam
    Pentatonix
    Personal
    Phantom
    Pledis Ent
    Pocket Girls
    Pony Canyon Ent
    Prepix
    * Product Review *
    Psc Ent
    Queen B'z
    Rainbow
    Red Velvet
    Rex. D
    Rise Records
    Romeo
    ~Rookie Debut~
    Sabaa Tahir
    San-E
    Sarah J Maas
    Sean Carroll
    Secret
    Seo InGuk
    Series: Keeper Of The Lost Cities
    Series: Science Comics
    Seungri
    Seven Seasons Ent
    Seventeen
    Shannon Messenger
    Shinee
    SidusHQ
    Simtong Ent
    Sistar
    Skarf
    Sleeping With Sirens
    Sm Ent
    Sony Music & Ent
    Soulights
    Speed
    Spica
    S-Plus Ent
    Ss501
    Stardom Ent
    Star Empire Ent
    Starkim Ent
    Starship Ent
    Star Wars
    Stellar
    Sugarbowl
    SuJu D&E
    Sunmi
    Sunny Hill
    Super Junior
    Swings
    Taeyang
    Tahiti
    T-ARA
    Tasty
    The Ark
    *Theater & Stage Drama Review*
    The Benjamin Ent
    The British Royal Family
    The VIBE Ent
    Timothy Zahn
    Tiny G
    Tnc Ent
    Togeworl
    Top Class Ent
    Top Media
    Topp Dogg
    Toxic
    Ts Ent
    Tvn
    Tvxq
    U-Kiss
    Ulala Session
    UNIQ
    Universal Music
    UP10TION
    Urban Zakapa
    Various Artists
    Vibe: Aeronauts & Punk Diaspora
    * Video Review *
    Vixx
    WA Ent
    Warner Ent
    Wonder Boyz
    Wonder Girls
    Woolim Ent
    Xiah / Junsu
    Xiran Jay Zhao
    Year End Review
    Yedang Ent
    Yg Ent
    Ymc Ent
    YNB Ent.
    YNM Company
    Yuehua Ent
    ZE:A[제국의아이들]
    Z.Hera
    Zico

    Email Me!

    Archives

    December 2022
    November 2022
    July 2022
    April 2022
    March 2022
    July 2021
    June 2021
    May 2021
    September 2015
    August 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    May 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013

    My Tumblr

    RSS Feed

    The name, layout, opinions, analysis, and original media displayed on the Music Matters® website belongs to A-style® and are the intellectual property of Alexandra Swords. 2013©
Powered by Create your own unique website with customizable templates.