Sweet and Touching.
IU's vocals have this lovely touch of maturity here that I haven't heard in her music before, not just in how her voice has matured, but in how she attacks the notes and carries her sound through the phrasing. It's a beautiful turn for her to take. Her past few releases have all been trying to prove that she's finally grown up, but this is the first one that's really sold it to me. More than drama, more than storytelling, more than power-vocals, her growth here is in the viable emotions her voice can carry inside of a clean performance: rather than her voice distorting to convey emotions, it simply wraps around them and carries them along through the piece, alluding to the state of grief rather than demonstrating it. All in all it's beautifully done and I'm delighted with it.
As for the video itself, it presents everything in suitable compliment to the track behind it. The desaturation meshes well with the sentiment and the progress of the plot reveal is well paced. It's rather slow for my liking, but that's a taste preference, not a real criticism. It's really well done and though there's nothing in it that's particularly catching, it's still a well-made and touching story to watch.
As for the video itself, it presents everything in suitable compliment to the track behind it. The desaturation meshes well with the sentiment and the progress of the plot reveal is well paced. It's rather slow for my liking, but that's a taste preference, not a real criticism. It's really well done and though there's nothing in it that's particularly catching, it's still a well-made and touching story to watch.
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