Very cool. Very Short, but very cool.
The first thing that hit me about this was that the video loaded super-quick (phone-internet is ... phone-internet), which lead me to realized that the video is SHORT only 2:39, more like a Jrock PV Preview than a Kpop Music Video. Especially as the first 12 seconds are taken up by the Woolim Ent logo. I fully endorse the logo idea, but it's a lot of time to take up when you only have a total of 159 seconds to squeeze out of the MV. So I went in kind of skeptical.
The song works exceptionally well, the big brassy sounds and the unique rhythmic features and the deep, full vocals... Tasty had a unique sound in kpop. Their vocals rest in the low mids of their songs, warm and dramatic, letting the apparent melody rest on top of their voices in the harmonic double-tracking. The form of the piece is pretty simplistic, and though it does build and evolve, it only does so to a very slight degree and the changes don't draw attention and could be easily overlooked, which makes sure that the super-short MV isn't gratingly lacking. I honestly don't think the song could support a full out 5min MV + story thing, so I'm actually glad that they didn't try to make it hold more than it could (strange as it is, I really am condoning the lack of a story). The MV turned out to be pretty dang good, and it was obviously expertly done. The use of a black and white base with pointed splashes of color worked out beautifully, the bright colors stand to mark out things of value, lend continuity between the sets and scenes, and just add elements of visual interest to the video and they do it perfectly.
The choreography is great. There's some fabulously sweeping moves, good use of space and scope drawing interest in and letting it flow between sections easily. It also plays off the lyrics, which is especially noticeable in the chorus. I really enjoy the clock-arms thing, it's definitely one of my favorite choreography moments of the summer. And the fabulousness of what happens in the Bridge? Really, fantastic.
The ending where everything falls apart from the previous dramatic stand-off into a party that looks absolutely fabulous and fun, is great. There needs to be music that shows that being epic doesn't mean being exclusively badass, that FUN is a factor in any awesome lifestyle.
All in all I think this is a really great release. It reminds me of SS501's Love Like This in a lot of ways, the simple form of the song, the super shortness of it, the black/white/blue/red color-scheme . . . the fact that it's fantastic. The two videos are completely unrelated, but they both execute the same sort of poignant elegance in a very short amount of time that doesn't feel short, but also doesn't feel draggy. It's very well done.
The song works exceptionally well, the big brassy sounds and the unique rhythmic features and the deep, full vocals... Tasty had a unique sound in kpop. Their vocals rest in the low mids of their songs, warm and dramatic, letting the apparent melody rest on top of their voices in the harmonic double-tracking. The form of the piece is pretty simplistic, and though it does build and evolve, it only does so to a very slight degree and the changes don't draw attention and could be easily overlooked, which makes sure that the super-short MV isn't gratingly lacking. I honestly don't think the song could support a full out 5min MV + story thing, so I'm actually glad that they didn't try to make it hold more than it could (strange as it is, I really am condoning the lack of a story). The MV turned out to be pretty dang good, and it was obviously expertly done. The use of a black and white base with pointed splashes of color worked out beautifully, the bright colors stand to mark out things of value, lend continuity between the sets and scenes, and just add elements of visual interest to the video and they do it perfectly.
The choreography is great. There's some fabulously sweeping moves, good use of space and scope drawing interest in and letting it flow between sections easily. It also plays off the lyrics, which is especially noticeable in the chorus. I really enjoy the clock-arms thing, it's definitely one of my favorite choreography moments of the summer. And the fabulousness of what happens in the Bridge? Really, fantastic.
The ending where everything falls apart from the previous dramatic stand-off into a party that looks absolutely fabulous and fun, is great. There needs to be music that shows that being epic doesn't mean being exclusively badass, that FUN is a factor in any awesome lifestyle.
All in all I think this is a really great release. It reminds me of SS501's Love Like This in a lot of ways, the simple form of the song, the super shortness of it, the black/white/blue/red color-scheme . . . the fact that it's fantastic. The two videos are completely unrelated, but they both execute the same sort of poignant elegance in a very short amount of time that doesn't feel short, but also doesn't feel draggy. It's very well done.
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