The MV kicks off very well, the bright member intros highlighting a sense of intimacy and high class style. The MV continues in high style, the suits and setting are classy to a T and the choreography is quirky. I'm not a huge fan of the possessiveness shown, the entitlement to the girlfriend's time (taking her away from her friends by insistence rather than enticement, and such), but it's not really enough to consider insulting. The song is smoothe and catchy and perfect background music for a classy cafe or any casual environment. The lyrics present a confusing message that directly conflicts with itself, but hardly anyone listens for the lyrics and they aren't saying anything too disgruntling. All in all it's a lovely tune and a satisfying comeback, though nothing revolutionary.
It's a Decent Debut, but nothing special
Nice intro, it builds up the mystery without dragging on forever, making the vampire theme very obvious without hitting you over the head. The sets all seem pretty familiar, mostly from past SM releases. Especially the starry-night backdrop. That's been used my TVXO and EXO in the past 2yrs, for certain. Still, I don't know too much about Benjamin Ent, but they seem pretty small and relatively new to the kpop scene so getting recycled good is understandable and getting them from SM is rather impressive.The wardrobe is recycled too, but it works here and black and white is always a classic. The feathers . . . well, I like them so it stands to reason that someone else will too. And the hairstyles are all very non-offensive, so I count it as a success. Really, they all look very good.
The choreography is not terribly impressive and they're not strong enough in their movements to really pull it off. They have talent, but whether it was nerves or fatigue or both, they just don't have very much oomf here (the camera shake effect conceals most of it pretty well though, good job post-production people, good job). And with the lack of a visual story, it kind of stands out. The slow-mo solos are each interesting, but there's not enough in them. Rather than demonstrations of personal skills (like martial arts, dancing, or even just stunning good looks) they're all vaguely thematic but not terribly engaging. You don't get to learn anything about the members from them (nor do you get names. I like names. I'm a huge fan of names in videos, especially debut videos).
I love the bridge, everything from 2:42 to about 3:06 is spectacular. It completely negates everything I just said about the choreography and their lack-luster performance of it. Musically it's the most interesting and worthwhile part of the song. Around 3:10 it falls back to it's previous state of 'meh, not bad' but the lingering appeal of the bridge makes it feel less trite. The whole song is musically blah, but the bridge adds just enough spark to make it worth listening to.
All in all, it's a decent debut, not exactly solid ground to stand on, but nothing they can't recover from.
I was seriously impressed with the bridge, & I hope to high heaven that they deliver something more like it for next time. They have potential, but they really don't get to show it in this MV.
I give it a 4/10: Meh, Not Bad.
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