Fierce & Fantastic!
I'll admit that it does get dangerously close to the unfortunate girls-as-props trope, but the use isn't so excessive that it's unbearable (though it isn't the most comfortable depiction, either, despite the fact that the girls are never depicted in color, as the other objects in the video are {ie the gold statues, the Rolls, & the shoes}, save for their make-up, which is depicted as an affectation of glamour more than fem-objectivity, and besides that, they're gorgeous and hella hot as they move). The styling is fabulous, Kiseop's whole existence in this video is just straight up unfair (I'm a bit biased, but I'm not the only one who found Kiseop to have been styled in a particularly attractive manner, tumblr was all up in arms about it). The choreography is fantastic, hilariously 'hip-hop' and yet totally legit at the same time. I love the black and white, it adds beautifully to the idea of possession and objectification present in the lyrics, though I don't understand the shoe thing: I get why the motorcycle is in color, and the Rolls Royce, and all the gold statuary, but the shoes? I mean I guess they could be considered an affection of expense and luxury, but I think Kevin's bright yellow things are really pushing it . . . *shrugs* It still works.
The track itself it great fun. It successfully slides through hiphop and rap and easily into perfectly traditional Kpop pre-chrouses, mixing the two styles in the actual choruses, and then hoping back to the hiphop without a breath. Melodically speaking, it doesn't actually move very much at all, but rhythmically speaking it's fabulously dynamic. The spatialization is subtle, almost too subtle for my tastes, but well pulled-off to create an active atmosphere for the song to inhabit. I quite like it.