UNIQ has been having a great year so far and their follow-up to EOEO is just another thing to love! Following the patter of EOEO, it's another dramatic departure from their previous release, swinging their image back towards the suave and sweet idea from their debut. It stands apart from anything else they've done because of it's relax, coffee-shop casual atmosphere and sweetly smooth acoustic elements. What I like most about it is the fact that the track manages to capture the relax coffee-shop acoustic vibe without losing the delightful melodic energy that is quickly becoming UNIQ's trademark sound. The setting and styling is all gorgeous and the video has a great mix of real-time cuteness and slo-mo glamour-shots. Over all, it's an adorable addition to UNIQ's MV list and I love it.
Surprising, but Quite Satisfying.
This was quite a departure from the song that made me love these guys, but Falling in Love was a hard track to follow-up under any circumstances. EOEO is not at all what I was expecting, for many reasons... not the least of which is the fact that onomatopoeia siren-sound effects are normally considered cutesy-kid-stuff... which is NOT what UNIQ has given us here. The styling and the set aesthetic are gorgeous. The fashion is pretty standard for the genre, but that doesn't detract much of anything as there is more than enough going on to maintain visual interest. The use of lights and color, and the careful mix of camera shaking and glamour shots balance out very well. It's a bit too jarring for my tastes, but it's very well done and it suits the track very well.
Song-wise, I was certainly surprised, but once I got over myself and gave it a few listens I came to the conclusion that it's firmly over the line of being awesome. It moves well, the rap sections are punchy and impressive and balanced out by the smooth sax. The smooth vocal lines of the vamp and the chorus bring it all together and the siren-sound of EOEO ties in thematically, it makes the track having a unique vibe (the idea of these guys making siren sounds makes me want to giggle, but the tone of the vocal line, especially combined with the aggressive visual keeps me stunned into being quiet). The choreography is sexy as hell, aggressive and punchy and fabulously intense. What I like best about the Choreo is that it evolves: it gets progressively more and more sexual as the song rolls, with the first body rolls being focused on the chests and shoulder, the next ones on the hips and abs, and by the end it's entirely focused on the pelvic region, with some flashes of bare skin. Such sexiness isn't usually my cup of tea, but I'm not at all against it and I think it's done terribly well here. The moves have a lot of potential to be over-done sexually, but they're not here. The sexy imagery is well balanced through all the quick flashes of other images.
Over all, we've got great visuals, a track with a ton of interest, movement, and fabulous spatialization, and some hella hot choreo that deserves a dance practice vid. It already has an epic dance version and a fabulous Chinese version that are both incredible. There's also an adorable making vid. All in all I love it.
If you have Questions about my Terminology, Bias Bands, or any other FAQ click HERE.
The name, layout, opinions, analysis, and original media displayed on the Music Matters® website belongs to A-style® and are the intellectual property of Alexandra Swords. 2013©