Charming & Whimsical
I LOVE the styling. We've got a gorgeous Hatter, and perfect twins to play the Tweedle Two. There's a lovely toy soldier for the Queen's army, too. The 'male alice' that I've seen Hyunseong reported as doesn't make sense to me, but seeing him as a chesspiece does; as a chesspiece he'd be an integral part of the world, a part of Alice. Perhaps he could be analyzed as a depiction of her desires in a significant other, that would explain the blue shirt rather well, certainly better than the idea that he's Gender-bent-Alice (while original-Alice is a present character). And Donghyun as the white rabbit also doesn't make sense to me. I see him as either the Cheshire Cat or the March Hare, both of which traditionally provide counsel and guidance that proves rather less than helpful. I personally would lean towards the March Hare because the original depiction of that character comes from the phrase "Mad as a March hare" which adds a sexual connotation to their interactions that is complimented by the visuals depicted (bunnies have always been thought of as busy little breeders people)... I clearly love the character styling, but even more than that, I adore how the hip-hop and military-chic outfits are worked in with flawless blend of fashionable interplay.
The choreography is gorgeous, and it suits the track extraordinarily well. The track itself is well rounded and balanced between hip-hop charm and synth-y pop fun. It's catchy as hell. The backing sounds are repetitive and so close to crossing the line towards being annoying rather than a decorative compliment to the vocal melody. Nothing in the instrumental is interesting enough to hold its own without the vocals but the vocal melody evolves well enough to mitigate most of my concern. Other than that, this is a slid release and, as always, Boyfriend's concept and styling is spot on. There's lot of visual throws to the 2010 Tim Burton version which I appreciate, and a lot of individual innovation on the styling system. I like it, as a whole.