Oh the FEELS!
*Cries Hysterically* I was NOT prepared for that. Which is presumably why they did it. I was thinking 'oh, spring, another rookie girl group to watch, no biggie' and what I got was one of the most heart wrenching stories I've ever seen depicted in such a beautifully poignant way that the only option I was presented with was to bawl my eyes out for a solid minute and a half after the mv ended. What I liked best about this video is that we never see any parts related to the actual tone-defining instant. All we see is a vague, blurry newsreel, and that from far away, and we see the mom's hand fall and everything changes. Except the isolated tone of the track. The focus on the happy parts, the focus on the live lived rather than the loss is a beautiful depiction of grief that is rarely seen in dramatic contexts. I think it's wonderfully to see here.
The track is lovely, catchy and sweet. The vocals are strong and their presence sits nicely among the instrumental elements. The harmonic utilization of the members is top-notch, rather than the forced harmonies of a lot of spring-releases and the plurality of voices complements the isolated feel on the vocals in the raps. The harmonic vocal lines also fill in the instrumental nicely. The backing lines are pretty sparse in this track, and repetitive, but that allows for the vocal fills to have room to expand and shift without feeling squeezed.
My only concern is that it's not a very good debut video. None of the girls make any appearances at all, there's NO way to even know how many members there are from the video alone. It's also not a terribly catchy song and it's not the kind of video you send to your friends without a feels warning, or the kind people want to watch over and over and over again. It's beautiful, powerful even, but it's not catchy. It's not the kind of career kickstart that makes a real dent. And with the Light being the only track on the release, there aren't any other tracks to handle the catchy, viral aspect while the title track sticks to the gut-wrenching dramatics of grief. Which is tragic because these girls have the potential to be awesome. The group has been pulling a lot of extra promotions with dance covers and #hashtag epicness for 1theK, but it's not enough to make them a household name. The most eyecatching part of their get-up is the fact that they made serious covers of the guys' songs, rather than sexy "female-interpretations" they threw the actual choreo straight. Their debut track shows off nothing of that impressive and carefully crafted image. So while this is a FANTASTIC release, it's not actually a good debut. If it were a follow-up or a later release for an established group, I'd be giving this at least a 9 without any hint of hesitation. As is...
The track is lovely, catchy and sweet. The vocals are strong and their presence sits nicely among the instrumental elements. The harmonic utilization of the members is top-notch, rather than the forced harmonies of a lot of spring-releases and the plurality of voices complements the isolated feel on the vocals in the raps. The harmonic vocal lines also fill in the instrumental nicely. The backing lines are pretty sparse in this track, and repetitive, but that allows for the vocal fills to have room to expand and shift without feeling squeezed.
My only concern is that it's not a very good debut video. None of the girls make any appearances at all, there's NO way to even know how many members there are from the video alone. It's also not a terribly catchy song and it's not the kind of video you send to your friends without a feels warning, or the kind people want to watch over and over and over again. It's beautiful, powerful even, but it's not catchy. It's not the kind of career kickstart that makes a real dent. And with the Light being the only track on the release, there aren't any other tracks to handle the catchy, viral aspect while the title track sticks to the gut-wrenching dramatics of grief. Which is tragic because these girls have the potential to be awesome. The group has been pulling a lot of extra promotions with dance covers and #hashtag epicness for 1theK, but it's not enough to make them a household name. The most eyecatching part of their get-up is the fact that they made serious covers of the guys' songs, rather than sexy "female-interpretations" they threw the actual choreo straight. Their debut track shows off nothing of that impressive and carefully crafted image. So while this is a FANTASTIC release, it's not actually a good debut. If it were a follow-up or a later release for an established group, I'd be giving this at least a 9 without any hint of hesitation. As is...
I give it a 7/10: Me Gusta. | |
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