Cute, Classy, and Very Cool.
There's plenty of aegyo and innocence and high smoothe vocals, but there's also a lot of sass and synth overlay that add energy and interest to the whole release. It's pop-y and peppy and perfectly cute, while being sharp synthed and pumped with bright energy enough to show off an undercurrent of aggressive confidence, the sort that comes from a self-awareness of being awesome. The sassy-ass hair-flips are the prime example, being sudden sharp movements laced within the sugary-sweet oohs and aahs and smooth 'shy' shoulder shrugs. The track itself back up the attitude-but-adorable vibe, being filled with sweet high notes carried off by strong, full-bodied vocals that haven't been squished by cute-i-fication. The backing instrumentals are quirky and set at a nice mid-level that keeps the baseline feeling light, but still allows the high notes to shine as quite a stretch.
The video is fabulous, on all counts. The visuals of the settings are unique and identifiable without being so bizarre that they don't mesh with the rest of the genre. The styling is classy and cutesy, the sports-wear being off-set by pastel pinks for cute-ness, and skin-tight elements in classic black that bring in the sexy and sensual while still being somewhat reserved and the non-coordinate sports-wear is off-set by the aegyo-acting. The classy little-black-dress outfits are off-set by the fluffy skirts, the pale-paneling, and the adorable cheerleader ponytails. The choreography is flawless, paired perfectly with the flow of the track, meshed well into the styling, and captured perfectly by the camera's movements. There's enough glamour shots to start learning the differences between the the members and then at the end the helpful snapshots allow us to put names to the faces we've begun to learn. I like how the names come at the end rather than the beginning (like in many debut MVs) because in the beginning, I don't know the differences in the faces well enough to able to identify them as the video progresses. But after watching them for a few minutes? The names actually stick.
All in all, this is a fantastic release and a fabulous debut. I'm delighted with what they've got right now and I'm excited about their release prospects for the future.