Cute, but colorless...
Whitewashing is a chronic problem in Korea and it's very apparent here that over exposure and diluted levels of contrast are being put in play. There's so much opportunity for a release like this to be bright and colorful, and unfortunately it's been over exposed until the brightness overwhelms all other aspects. The first time I watched I I couldn't even pay attention to the track because the visuals were dull and lifeless, even though the girls were super cute. The dull visuals and the slow start to the music tricked my mind into thinking that the song itself was dull. Low saturation levels is one effect that I've always found tiresome and it's unfortunate that it's so popular.
That aside, this is a fairly solid release. The song is slow but solid, it's well rounded and nice on the ears. It doesn't evolve very far, but it moves well enough. It's a nice jazzy tune that's got enough energy to be interesting but not so much that it demands attention; refreshing in some ways, certainly. The styling, other than the whitewashing is okay. They look very cute indeed, though I'm a bit put off by the fairly voyeuristic slides of sexiness that border on inappropriate observation... like staring at a sleeping girl's ass, or watching the stretch of impressive flexibility at 2:00 from quite that close up... it's jarring and certainly off-putting for me. I'm not against female sexuality, or of women being sexualized by observers, I'd just like it to be represented as something they're aware of... And the direct comment of how they know they get called out on over sexualization was interesting, and it made the rest of the sexiness make sense. And I love how it's literally the 200lbs Gorilla in the room, very clever. Still, it's just not my favorite. I do enjoy the choreography at the end and I love the projector of trying on clothes idea, that one's always fun. Overall, it's fairly good, but there is a lot I would change and I just don't like it terribly much.
That aside, this is a fairly solid release. The song is slow but solid, it's well rounded and nice on the ears. It doesn't evolve very far, but it moves well enough. It's a nice jazzy tune that's got enough energy to be interesting but not so much that it demands attention; refreshing in some ways, certainly. The styling, other than the whitewashing is okay. They look very cute indeed, though I'm a bit put off by the fairly voyeuristic slides of sexiness that border on inappropriate observation... like staring at a sleeping girl's ass, or watching the stretch of impressive flexibility at 2:00 from quite that close up... it's jarring and certainly off-putting for me. I'm not against female sexuality, or of women being sexualized by observers, I'd just like it to be represented as something they're aware of... And the direct comment of how they know they get called out on over sexualization was interesting, and it made the rest of the sexiness make sense. And I love how it's literally the 200lbs Gorilla in the room, very clever. Still, it's just not my favorite. I do enjoy the choreography at the end and I love the projector of trying on clothes idea, that one's always fun. Overall, it's fairly good, but there is a lot I would change and I just don't like it terribly much.
I Give it a 5/10: Good Job. |  |
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