It's nice to see this side of these girls. Really Nice.
I like how this one starts at night and moves into day light. I'd have preferred if we got a sunrise shot to the vamp in the intro, but still, starting in darkness and moving to light is an underused technique in kpop, while its reverse is way over used. I also like how this MV shows the softer & incredibly funny side of 2NE1 in a way that used to be relegated to 2NE1 TV and BTS things. It's not the typical vacation-shot MV for a few reasons: first of all, they're playing off the song the whole time, it's very obviously a video that couldn't just be put to another song for the heck of it (a recent example of the typical vaca-MV would be Lunafly's Yeowooya, this MV is a bit more like Sistar's Loving U, but it's neatly settled in the middle).
Also, it's especially nice to see this side of 2NE1 from these girls because of what they stand for. They've stated on multiple occasions that they want to be an inspiration for girls, to grow up and be kick ass powerful and every inch as awesome as they can be. It's a great message, but it doesn't sound like much fun. Aside from the special releases showing how they are BTS, 2NE1 hasn't officially promoted something that shows that being a strong & capable adult woman, running around all day like a bad-ass, still leaves room to just be an idiot and goof off. I think that the fact that they are showing that here, that they are using that as part of their continuing commentary on female fabulosity, is fantastic.
In terms of the stylings, they all look spectacular, as always. Their usual MV styles reflect their personal styles, so I could easily see these outfits dressed down on the street or dressed up in another MV. And their hair and make-up is also keyed nicely of their personalities. And since 2NE1 has 4 such vibrant personalities, watching the MV is just a fun treat.
Song-wise, it's leagues ahead of I Love You. At least in terms of song construction and consistency. It's a pretty safe song for them, fit snugly into their usual genre. They carry it well, the harmonics are beautiful, the spatialization is soiid . . . lyrically, it's pretty simple, at least in the vamps and a bit in the chorus, but it's a standard (and acceptable) 2NE1 tactic because their complicated verses do not lend well to singing along.
I really do like this release from them, I think it more than completely makes up for any less-than-impressed feelings I had about I Love You. Unfortunately, because it is mostly a Vaca-MV, it can't score too high...
Also, it's especially nice to see this side of 2NE1 from these girls because of what they stand for. They've stated on multiple occasions that they want to be an inspiration for girls, to grow up and be kick ass powerful and every inch as awesome as they can be. It's a great message, but it doesn't sound like much fun. Aside from the special releases showing how they are BTS, 2NE1 hasn't officially promoted something that shows that being a strong & capable adult woman, running around all day like a bad-ass, still leaves room to just be an idiot and goof off. I think that the fact that they are showing that here, that they are using that as part of their continuing commentary on female fabulosity, is fantastic.
In terms of the stylings, they all look spectacular, as always. Their usual MV styles reflect their personal styles, so I could easily see these outfits dressed down on the street or dressed up in another MV. And their hair and make-up is also keyed nicely of their personalities. And since 2NE1 has 4 such vibrant personalities, watching the MV is just a fun treat.
Song-wise, it's leagues ahead of I Love You. At least in terms of song construction and consistency. It's a pretty safe song for them, fit snugly into their usual genre. They carry it well, the harmonics are beautiful, the spatialization is soiid . . . lyrically, it's pretty simple, at least in the vamps and a bit in the chorus, but it's a standard (and acceptable) 2NE1 tactic because their complicated verses do not lend well to singing along.
I really do like this release from them, I think it more than completely makes up for any less-than-impressed feelings I had about I Love You. Unfortunately, because it is mostly a Vaca-MV, it can't score too high...
I Give it an 8/10: Fabulous!
| And the choreography is pretty sweet too: |
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