Very Nice, Ladies, Very Nice Indeed.
First off: starting with FT Island's I Wish was a fabulous idea, it's one of FT Island's best songs ever (and therefore and unexpected treat) and it plays thematically with the events of the MVs story. The bright, high-contrast colors in contrast to the warm-blend palate of the FTI section works very well, and the styling of the girls is top-notch, simple and clean but bright and spunky and keyed to their personalities. Each scene is very unique and memorable, and very well coordinated, both internally and with the rest of the MVs locations. Also, it shows the girls as musicians in positions of both band-type and Idol-type groups, showing each as a respectable position to be in as honest to goodness music makers, a thing that AoA has always done fairly well. Also, I like seeing their concept flexibility as it evolves. They've done very well going from Elvis to Get Out and now to Moya, in very marked steps of transition that are noticeable but still aren't too dramatic. Especially since this is AoA Black, the girls with the aggressive attitude. They've successfully pulled off both cutesy and agressive in the same MV and I like that they never acknowledged that it would be a tricky thing to do.
The song is very nice, much better than the other songs I've seen from them. It's a bit simple and syllabic, but honestly I think it works well with the story. It blends anxiety and repetition as the melody moves nicely over a unique beat that keeps everything pressing onward through the piece. The song is well spatialized and balanced. It builds well and grows in scale and complexity as it runs it's course. I would have liked to see a melodic bridge crash into place at about the 3min mark, because the build up really sets up for something nice. Instead you slide rather unexcitingly into a rap . . . A crashingly melodic bridge would have made the song feel more like an anthem and I guess that's not what they were going for, but the set up leads to disappointment when the tension just sort of fizzles away instead of being released in a bright drop. Ah well, still a pretty good song.
The finish with C.N.Blue's Loner is fabulous as well, another sound-bite treat, a thematic link to the story, and of course and establishment of precedent. AoA might be the first girl band/idol-group, but they're not the first in the genre to meet with success, and acknowledging that, pushing that idea, is a great thing to them to do.
The song is very nice, much better than the other songs I've seen from them. It's a bit simple and syllabic, but honestly I think it works well with the story. It blends anxiety and repetition as the melody moves nicely over a unique beat that keeps everything pressing onward through the piece. The song is well spatialized and balanced. It builds well and grows in scale and complexity as it runs it's course. I would have liked to see a melodic bridge crash into place at about the 3min mark, because the build up really sets up for something nice. Instead you slide rather unexcitingly into a rap . . . A crashingly melodic bridge would have made the song feel more like an anthem and I guess that's not what they were going for, but the set up leads to disappointment when the tension just sort of fizzles away instead of being released in a bright drop. Ah well, still a pretty good song.
The finish with C.N.Blue's Loner is fabulous as well, another sound-bite treat, a thematic link to the story, and of course and establishment of precedent. AoA might be the first girl band/idol-group, but they're not the first in the genre to meet with success, and acknowledging that, pushing that idea, is a great thing to them to do.
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