Circus to Showgirl, Sexy Stardom to a T.
First of all I found it very interesting that they could go from eerie abandoned circus grounds to bright and colorful clean so well. It's beautifully done, the strategic outfit/setting changes and clever camera cuts. I really love the editing of it all, and they get it geared up right from the very beginning. There's something like 20 cuts in the first five seconds. Besides that the styling is absolutely gorgeous, all of the setting and costumes and hair/make-up arrangements compliment each other, and the girls, like very few other MVs released so far this year. They really managed to push their concept hard and still bring in some of the expected elements for a normal girl-group-summer-release. The choreography is elegant and clever (especially the drag-across-the-stage move, I really like that), and of course, sexy as hell. And the glitter. I like the glitter. All in all it's a very glamorous release and I think it suits Sistar perfectly.
Also, the BTS peek was the perfect touch. I LOVED it. Everything about this industry is caught in this tug of war between adorable-sweet and sexy-serious, but the BTS showed very easily that neither category is exclusive of the other, nor of any other sort of theme. All in all, this was a GREAT music video!
I would have liked to see a story, though honestly this song is probably better off without one. This way, the focus is on the girls and their glamour and the smootheness of the song and it's interactions with the MV's reality rather than on a complicated back story or the song's barely there shape. The song itself isn't terribly well suited for a story so choosing to forgo one is actually a wise decision.
Also, the BTS peek was the perfect touch. I LOVED it. Everything about this industry is caught in this tug of war between adorable-sweet and sexy-serious, but the BTS showed very easily that neither category is exclusive of the other, nor of any other sort of theme. All in all, this was a GREAT music video!
I would have liked to see a story, though honestly this song is probably better off without one. This way, the focus is on the girls and their glamour and the smootheness of the song and it's interactions with the MV's reality rather than on a complicated back story or the song's barely there shape. The song itself isn't terribly well suited for a story so choosing to forgo one is actually a wise decision.
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