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EXO - Love Me Right (MV Review)

6/5/2015

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Underwhelming, as Usual...

          EXO has only ever once really impressed me with a release, but I definitely enjoy how they routinely make catchy tracks in Chinese, it's easily the best thing about them. This MV's been getting a lot of flack from the international community for the mismatched sporting gear, the artsy-weird aesthetics gone wild, and the fact that nothing at all in the MV feels even remotely relevant... At least when SM's box comes into play there's no expectation for anything to happen outside of that box. This seemed like it was trying for symbolism or a story and just never quite got there... It's visually appealing, but it's definitely not very good in the wider scheme of things.
         The track itself is lovely, nothing ground breaking, but it's catchy and genuinely great to listen to. The Chinese version is my favorite and it's generally just a good song that's not great, but was never expected to be. I like the follow-up less than I like Call Me Baby because even with the main promo's weird choreo, the track was just a bit more interesting and at least I could tell what was supposed to be happening in the video. There's not actually a single moment in watching this video that I have any ability to confidently explain what's going on or even to guess how the image matters in relation to any other image. And considering the fact that I have a COLLEGE DEGREE in Media Analysis... that's unsettling... and kind of annoying, to be honest.

I Give It a 5/10: Pretty Good.

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