Honestly, I'm not a huge fan . . .
The video gives me similarly mixed feelings. It's gorgeous. But it looks like a patchwork, like SM just took the coolest elements of every SNSD MV ever released (and some put out by other girl groups held in the hearts of the fans of Femme K-Pop). It's all fun and pretty, but none of it really seems to have a point, none of it moves the story forward in anything but the barest sense. And really, what actually happens in the story, they take this guy and torture him for a song and then zap him him and make him forget it all? Not much zing there, really. It's really quite lovely to look at, but that's about it; a nice background visual. The choreography is fabulous, though again it lacks any of the really powerfully memorable elements that SNSD should rightfully whip out effortlessly.