Most of the song is bland. Minah's voice is gorgeous, but it's usage here is narrow (to the point of being more or less within the same octave even) and less than impressive, both in terms of flexibility and power (neither of which Minah's voice is lacking). Rhythmically, the track is quite impressive, and the catchiness is definitely in how the syllables fold neatly together and roll gently over themselves as they tumble along with the smooth progression of the backing track. The track doesn't evolve at all until the sudden change in the bridge, and it hardly move so much as circles until that point either. At the transition, Minah's voice gains a ton more power and picks up with energy far beyond anything else displayed in the song. It's kind of tragic that the worst lyrics get the best part of the song... And the choreography, is interesting, but it's pretty generic and rather less that suited to the lyrics, other than the few moments in the beginning with the counting on fingers bit. It's still a solid release and I'm even thought I'm not thrilled by it, I am satisfied.