Well that was an interesting experiment...
As for the video, it's really interesting, all the camera tricks and feats of editing . . . beautifully done, but at the same time it really feels excessive . . . more like someone's showing off new software than making a dramatic video. I liked the rapping-at-one's-self bit and some of the elegant transitions, but it really did get to be more distracting than anything else after a while. Still, it's quite a respectable release.