HOT DAMN! This MV is AMAZING.
With their fantastic So Too Very Much release in February, and their March activities in Japan, I wasn't expecting anything new from these guys for a while yet. I've been pleasantly surprised by their Korean return and the release in question is itself absolutely fantastic. In direct contract to So Too Very Much, the focus of Just Tell Me is one the smoothe melodic vocals rather than on the rap sections. It makes the two releases balance well together. Also practically polar opposite is the styling theme. From the industrial daydream bright of STVM, this release explores the dark and sultry underworld of the hiphop clubbing scene. It makes the two MVs balance out and excuses the fact that this particular style set is being wrung out to flood the market this summer... In the past two weeks alone I count at least 5 boy group releases with the same theme. Any yet, nothing about this release is even remotely ordinary. It's SO epic that I've put most of my review over on the Editorials page. It's a massive post, but I could have easily gone on for another 10 pages. Check out the analysis HERE.
Seriously, this is one of the best tracks released this year and it's certainly the most impressive thing that MYNAME's ever produced. There are rhythmic elements in this that are analogous to what makes Uptown Funk zing, there are melodic elements that use the same tactics as NyanCat to generate an unbelievably energetic earworm, and it employs harmonic elements comparable to what makes WannaBe the 'catchiest song ever'. It even as RickRolling levels of hilariously and intentionally misleading surface elements.
Beyond that, the lyrical story, and the visual exploration of that story, goes above and beyond anything that I would have expected from this release. It's really quite the incredible feat and I'm THRILLED about it.
Seriously, this is one of the best tracks released this year and it's certainly the most impressive thing that MYNAME's ever produced. There are rhythmic elements in this that are analogous to what makes Uptown Funk zing, there are melodic elements that use the same tactics as NyanCat to generate an unbelievably energetic earworm, and it employs harmonic elements comparable to what makes WannaBe the 'catchiest song ever'. It even as RickRolling levels of hilariously and intentionally misleading surface elements.
Beyond that, the lyrical story, and the visual exploration of that story, goes above and beyond anything that I would have expected from this release. It's really quite the incredible feat and I'm THRILLED about it.
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