A Rookie right out of Left Field!
In addition to the epic and on point choreo, the band's debut track is hella kickin'. It's beautifully spatialized and the audio elements compliment the visuals perfectly. There's a vibrant pulse of energy in the beat and the synths, which makes the vocals feel solid and smooth even in the verses where it's clear that some of the voices have room to develop as their careers progress. The vocals in the chorus are delightfully strong with a slide of smooth intensity that adds drama and releases the tension from the vamped-up verses perfectly. And it is just so impossibly catchy!
Beyond that, all the shimmer effects and the scene switches and the camera work and editing in general are absolutely flawless. It adds a unique visual component and it takes just enough away from the choreo shots to leave a viewer aching for more, but not so much that that a viewer feels like they've been gypped on the treat that is watching these rookies dance. I'm still holing out for a real choreo vid, but I've been watching the Lives and the 1theK special feature, so the veiled look at the choreo is definitely doing it's job. This particular choreo is fantastic using established elements (like the ab-dance where members grab each other's shirts instead of their own) and is using them in a refreshingly new way. It involves all the members, utilizing varying levels of action, and effectively having the members flip between being high and being low without leaving any holes in the formations' overall picture, save for when important new music elements are being introduced. It's very well done.
The release would probably get a 10 from me maybe a 9.5, but there is no internal story in the visuals, and there's really not much of a story in the lyrics either, so as much as I'd like to give it the highest score possible I am going to have to dock a few points. Also, I think it could have done better with introducing the members, especially since they have the little Tension Up! piece in the beginning. 10 people is a lot to keep track of, especially when we really only see a few of them at once for such brief instances that it's hard to learn how to differentiate between the members. Still, this is a fantastic debut and it deserves a ton of praise!